Each phase works on its own, or as part of the full path.
We capture data at the source.
Source · Website, app, ads platforms, E-Commerce
Before we even talk about reports or dashboards, data needs to be born reliably, at the exact point where something happens: on the site, inside the app, on ad platforms. If this base is unstable, everything we build on top inherits the same problem.
We start from where your customer leaves a trace, with collection on solid ground from day one.
How we do it
- 01We map the real touchpoints: site, app, ad platforms, E-Commerce.
- 02We define the event schema before implementing it: names, parameters, when they fire. We document it, so it doesn't live only in someone's head.
- 03We implement collection client-side and server-side, with deduplication built in from the start.
- 04We verify consent and accuracy before trusting even a single data point.
The tools we use
Frequently asked questions
Isn't this just setting up Google Analytics?
No, it's a step before that: we define the event schema first (names, parameters, when they fire) and document it, then implement collection client-side and server-side with deduplication built in from the start. GA4 is one of the tools, not the whole job.
Do you track the app too, not just the website?
Yes, we map every real touchpoint: site, app, ad platforms, e-commerce. Every point where your customer leaves a trace.
We already have Google Tag Manager installed. Do we start from scratch?
No, we first look at what's already configured and what's missing or unstable: the work is usually fixing and documenting, not rebuilding everything.
What does server-side tracking change for us?
Less data lost to browser blocks and ad blockers, and more accurate data, because part of the collection happens server-side instead of only in the visitor's browser.
Let's talk about your project.
No endless quotes. One call, a clear path, a written proposal.
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