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Digital Presence

Each phase works on its own, or as part of the full path.

04

Get found by the people already looking for you.

Attract · SEO, Ads (Google, Meta, LinkedIn)...

Being online and being findable are two different things. We work on local visibility and advertising campaigns to reach people at the exact moment they're searching for what you offer, not to interrupt them with something irrelevant.

The right channel depends on the industry and the audience: sometimes it's active search on Google, sometimes it's discovery on Meta. We decide together, looking at where your customer spends their time.

How we do it

  1. 01We separate people already searching for you from people who don't yet know they need you: those are two different jobs.
  2. 02We own the local space: Google Business Profile, local keywords, pages optimized for people searching nearby.
  3. 03We launch campaigns on the channels where your audience spends time, with messaging consistent with your positioning.
  4. 04We optimize for cost per contact, not impressions, with the help of the platforms' native AI, and a human check on top.

The tools we use

Search Google Ads
Discovery Meta Ads, TikTok Ads, LinkedIn Ads
Local SEO Google Business Profile, local keywords
Technical & content SEO On-page, structure, content
AI optimization Bidding and creative assisted by platform AI

Frequently asked questions

Is Google Ads or Meta Ads better for us?

It depends on where your customer is looking: if they're already actively searching for what you offer, Google works better; if you need to be discovered by people who don't yet know they need you, Meta (or TikTok/LinkedIn) works better. We decide together based on your industry and audience, not out of habit.

How much ad budget do we need?

It depends on industry, city and goal: there's no standard figure. We give you an honest estimate after looking at your situation, not before.

Do you optimize with platform AI? Is there still a human check?

Both: we use native AI-assisted bidding and creative on Google/Meta to move faster, but the control over budget, messaging and consistency with your positioning stays ours.

Do you also handle the Google Business Profile listing?

Yes, it's part of the local groundwork: an optimized listing, local keywords, pages built for people searching near you.

Let's talk about your project.

No endless quotes. One call, a clear path, a written proposal.

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See the full Digital Presence path