About Us

One point of contact. A network of specialists behind it.

Targetwing is a founder with a small, hand-picked team who stays close to every project, backed by a network of vetted vertical partners brought in based on what a project needs, across digital presence and marketing data infrastructure.

The founder

Ali Qehaj

Founder Targetwing · Measurement & Data Lead

Ali has spent over 15 years in IT and digital, and since 2018 has focused on measurement, the discipline that turns raw data from a website, app, or campaign into numbers you can make decisions on. He started as a developer, with solid coding foundations, and grew over time into a more architectural role, designing and governing a company's entire measurement infrastructure, not just a single tool.

Today, based in Lugano, he works with Targetwing's clients across the full chain: from data collection (on web, app, and server-side) through to governance, data quality, and reporting that makes the numbers usable. He understands the code and talks to the people who need the numbers to grow their company.

What he actually works on

✓Designing and implementing tracking
✓Server-side setups, for more reliable, privacy-conscious data collection
✓DataLayer structure, the technical foundation every reliable measurement depends on
✓Data governance: clear rules on what gets collected and how
✓Data quality checks, to cut out noise and unreliable numbers
✓Reporting that turns collected data into decisions you can act on

The network

One point of contact, the right expertise behind every project

With Targetwing, you talk to the same person from start to finish. Behind the scenes, depending on what a project calls for (on Digital Presence as much as on Measurement & Data System), vetted vertical partners step in, chosen for the specific expertise a given moment requires.

A concrete example of this model is Ledfilms, our premier partner for photography and video production.

Ledfilms → Photography and video production

For the measurement and data infrastructure side, we work with Convery, a team specialized in data analytics and systems integration.

Convery → Data analytics and systems integration

The rest of the network stays on a different footing: vertical partners for digital presence and data infrastructure, brought in only when a project needs them. We'd rather be honest about how we work than look bigger than we are.

Where we are